Illustration for an animated reel on Anchor's Instagram post
Illustration assets for an animated reel for Anchor's plant-based milk bottle. Working with an animator, I created 16 total illustration cuts and delivered them to the client. My work for Fonterra was when I belonged to a creative production studio, Swish, in 2020. *Sadly, there is no longer a post on their official Instagram account as of 2025, so I can not share the link to the animated final reel.
Credits
Creative directotion — Swish Studios
Clients
Fonterra
Deliverables
Illustrations
Summary
Mission
To create engaging illustration assets for an animated reel that would showcase Anchor's plant-based milk bottle in a fresh and appealing way. My goal was to bring the product’s story to life through hand-drawn illustrations that complemented the real product images, balancing creativity with clarity. The challenge was to design illustrations that felt cohesive with both the brand and the animation’s narrative.
My Contributions
I collaborated with an animator to produce 16 illustration cuts for the animated reel. My role was to create hand-drawn illustrations that blended seamlessly with product images, such as the milk bottle and company truck. While balancing the illustrated style with realistic product elements was challenging at first, once the style was approved, the process became smoother, allowing me to focus on refining each detail for the final delivery.