Reliability Watch brand identity development and website design
Reliability Watch is a national campaign initiative tracking coal and gas reliability claims across Australia. The project aimed to create a public facing platform that exposes the risks and unreliability of ageing fossil fuel infrastructure through live outage tracking, analysis, and evidence based storytelling. Working from the initial campaign brief, I contributed to the development of the visual identity, data visualisation assets, and website experience to support journalists, campaigners, and decision makers seeking accessible and trustworthy information about energy reliability.
Credits
Creatice director: Erland Howden (Supergood Ltd)
Clients
Supergood
Deliverables
Brand identity, UX/UI design
Summary
Mission
Reliability Watch is a national campaign initiative tracking coal and gas reliability claims across Australia. The project aimed to create a public facing platform that exposes the risks and unreliability of ageing fossil fuel infrastructure through live outage tracking, analysis, and evidence based storytelling. Working from the initial campaign brief, I contributed to the development of the visual identity, data visualisation assets, and website experience to support journalists, campaigners, and decision makers seeking accessible and trustworthy information about energy reliability.
My Contributions
I developed two visual identity concepts, including typography, colour systems, logo explorations, and early website mockups. Alongside the branding work, I designed data visualisation assets and contributed to the website design process from research and wireframing through to high fidelity design and partial Webflow development. A key part of the process involved analysing datasets and experimenting with different chart and graph styles to determine the clearest and most effective UX approach for presenting outage information and energy reliability insights.